- Your Offline And Online Business
-
Do You Have A Social Media Plan?
Social Media Customer Map
Do you know where your customers hang out?
Social Media Dialog Framework
Have you identified the issues and opportunities?
Social Media Selection
Have you identified the places you need to engage?
Social Media Engagement Definition
Have you defined the level of engagement and conversations?
Social Media Resource Allocation
Have you allocated time and resources to network, contribute and participate?
Social Media Notes
A Better Online Presence
Your prospective, current, and former employees, customers, and vendors are all hanging out on social media sites such as LinkedIn, Facebook, Twitter, YouTube, and Flickr. You need to monitor social media to learn what all of these stakeholders are sharing and saying about your company, your employees, and your workplace.
How to Develop a Social Media Policy
More and more business people are now starting to discover social media is providing lead generation, immediate customer contact, and customer interaction.
Are you leveraging online collaboration and social media?
Using social media for your business, building online communities, and modernizing your web publishing might help you:
Communicate with customers and potential customers in new ways
Immediately eliminate costs
Gain loyal and engaged customers and partners
Positively and directly impact the bottom line of your business.
Having a process in place to leverage online collaboration and social media might help you with the top two challenges faced by business owners today:
#1 Excellence in execution, and
#2 Consistent execution of business strategy.
Source: Survey of more than 200 CEOs
Recommendations For Building Your Offline, Online, Anywhere Business
Get the right tools to communicate, collaborate and share knowledge
Have a purpose your customers love
Setup an enterprise and publisher class social media platform for your business
Engage in social business and other collaborative ways to get work done
Build social networks for your company and for the people with your business
Listen, network, contribute and participate in the social web.
Gary Vaynerchuk is the creator of Wine Library TV and co-creator of Obsessed TV, along with Samantha Ettus. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools.
Can your business benefit from social media?
Learning from Gary Vaynerchuk
Be Genuine
Be true to yourself.
Hustle
Put in more work than the other guy.
Pursue Your Passion
If you are not working on what you love, you won’t make it.
Delegate
Learn how to partner and connect with others to get it done.
Watch The Tools
Always pay attention to the nerds, when the nerds talk, listen - the tech scene is the future.
Be The Expert
Learn everything you can about your industry, know more than the other guy.
Gary Vaynerchuk
A reaction to Howard Stern’s thought on social networks, social media and blogs.
Credit Jason Keath
The Evolution Of Media
What is online community building and leveraging social media worth to your business?
Social media isn't a gimmick. It isn't a fad. It's not going away. I read this recently. Just saying.
When it comes to making it as easy as possible for people to share their knowledge and skills with others, organizations have a lot to learn from social media and the social web.
Buying and career decisions are increasingly being made without reference to corporate websites and traditional activities of advertising, marketing, PR, HR and sales.Learning About Sponsored Conversations
Sponsored conversations are different from paid conversations.
The key differences with sponsored conversations:
Disclosure
Authenticity
Transparency
No Censorship
Social Media Concepts
Networking. Contributions. Participation.
"It's not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship." Charlene Li, co-author of Groundswell
You can evolve your offline and online business using the social web by making sure you and others with your company can quickly and easily network, contribute and participate openly with your customers, coworkers, potential customers, and partners in real time.
Advertised Out? Why Social Media Is In For Good
Fundamental post for social media and why most advertising no longer works.
Social Media, Web Publishing Tools And Your Customer Experience
Using Social Media For Your Business
The social media aspects of a good web presence done correctly, are time intensive and require daily vigilance by you and others with your business. Using social media trades media cost (advertising, marketing, selling, etc.) for labor cost (getting people with your business to network, contribute and participate in social media). Read more about what you should know before you start using social media for your business.
With the right people, decision making, offline and online collaboration, and using social media tools and services you can create a modern social web presence for your customers and your business.
Web Publications, Social Media And Collaboration
Web publications, social media and collaboration get your message in front of the right people and provide a clear path for people to discover and interact with you, your information, your company, your products, your services and the people with your business.
Customer Behavior Has Changed
Educated decisions are made based on information from the “social web”. Social networks, blogs, groups, forums, online communities became the primary source of information for product or brand decisions. Many businesses lost touch with their customers, their partners and the market.
How can social media benefit your business?
Social Media Benefits
Using social media can help you get involved and learn more about issues and actions, people, events, places, experiences, products, services, customers, coworkers, potential customers, and partners.
So called social media is changing the way people communicate, find jobs, gain education, shop, buy, earn incomes and much more.
Tom Swift, Denovaco
Community And Social Media
Dallas, Texas
Online Communities And Social Media Collaboration
Denovaco is working with WordFrame and is developing online communities for businesses. WordFrame Platform Partners are leveraging the WordFrame social media platform to build better online communities and social media collaboration. WordFrame is a business communication and social networking tools that include blogs, wikis, people profiles, professional connections, the use of RSS feeds, group messaging and document management.
WordFrame ITBrix Colorado Springs, Colorado
Social Media Academy
Members of the Social Media Academy learn about all aspects of social media from creating and executing a strategy, social media mapping, tools selection, content preparation, the socioeconomic aspects as well as the social aspects of the media and how to help business leaders align their organization to fulfill overall business objectives.
"Using social media can give business leaders the listening tools, understanding and direction they need to change and modernize their business processes."
Tom Swift, Social Media Academy Member
Social Media Leadership Class
See what other members and the faculty are saying about understanding social media.
Social Media Academy To Boost Business Leader Education
Business leaders and social media specialists are teaming up with the Social Media Academy to boost knowledge and expertise in the new business field of social media.
- Social Media Investing And Intention
-
Investing And Intention
Investing in social media with the intent of helping your customers, coworkers, potential customers, and partners might be a sustainable business model that has many long-term rewards.
“Some act like the current recession will one day end and business will return to normal. I think not. As the type of collaboration that social media provides takes hold, companies will emerge who have strategic advantage over their traditional competitors.”
John I. Todor, Ph.D., The Whetstone Edge, LLC
- Facts On Social Media
-
What is social media?See Social Media Information Center > What is Social Media?
From a technology or social media tools perspective social media is social media software. However, as a business owner it’s no longer important to think technology when it comes to social media.
If you are a business owner with a small or large enterprise you can use an enterprise social media platform to build a branded social media community for your business. When starting a social media site for your business there are many things to consider prior to doing any social media integration with your business.
A social media company can provide a social media platform for your business and you can hire social media consultants to help setup your social media system and help you manage your social media projects.
A simplistic social media blog is one form of a social media platform and with a more advanced social media system you can do many more collaborative activities.
Explain social media
There are many forms of social media and types. Social media is conversations and includes: your online profiles and connections, your publications, posts, videos and other media, yours and others comments, replies, ratings and feedback.
What are social media profiles?
When using social media tools and services there are online profiles or social media profiles that you setup to tell people a few things about who you are and what you do. Social media tools and purpose for using these tools are vastly different based on your intent and the social media objectives you have for your business.
How can social media benefit my business?
You can use social media and learn from your customers, coworkers, potential customers, and partners by interacting openly and sharing experiences, issues and actions.
With social media reporting, monitoring and planning tools you can discover topics people are gathering around and what they think about your business, your products and your services and improve or create new services and products accordingly.
Welcome to Denovaco, a web publishing, business consulting and social media services company. The consultants with Denovaco specialize in working with businesses, organizations, and individuals on the use of internet and social media tools and services. The purpose of each project we support is to use web publishing and social media to create better customer experiences, build competitive advantage, and open up new business opportunities.
Dallas social media consulting firm, internet consultants Dallas Fort Worth, Regional Texas, National United States.
You can choose to work with us and your group’s social media and web publishing projects will be headed by a highly trained and experienced group with Denovaco, a Dallas based consultancy that specializes in the use of social media for business.
Denovaco helps people in businesses of all sizes understand and engage in online collaboration, social media, web publishing, and online community building.
About
Denovaco is a boutique web media group that provides emerging communication technology, publishing platform services and Internet market research. Like business strategy and website services for content, collaboration and web publishing.
Tom Swift, co-founder
Tom Swift advises businesses, organizations and individuals on how to improve their web presence and use social media to better connect with their customers, employees and associates.
Bio: Web, Online Community and Social Media Strategy, Principal and Service Director at Denovaco, certified social media consultant, online community and web publishing platform partner, building online business communities and business websites.
Connect with Tom
Tom's Six Word Resume:
Learning new ways and sharing experiences.
Alignments
Collaboration platform for putting your business on the web
Education and research for applied social media
Integrated and distributed web publishing
- Social Media: 4 Must Haves for Building Successful Business Communities and Corporate Blogging
-
Building online business communities and corporate blogging is increasingly becoming an alternative to traditional marketing tools. However, many projects fail, due to lack of understanding of social media for business.
(1) Have executive support.
(2) Have several evangelists on board and provide incentives for their work.
(3) Have long-term commitments from people and groups.
(4) Repurpose and integrate [some] traditional marketing efforts.
- Before You Start With A Social Media Project
-
Before you start with social media for your business take a look at these mythbusters.
1) Social media is inexpensive. False
2) Social media is fast. It might be
3) Social media is viral marketing. False
4) Social media results can’t be measured. False
5) Social media is optional. You decide
6) Social media is hard. False