Optimizing
Your Online Business

Engage with customers, coworkers, potential customers, employees, associates, and partners using websites and social media.

Network, contribute, and participate on social networks.

Build websites and online business communities.

Integrate company and public online places.

Connect websites, social media and publishing activities into a unified online presence.

You can learn to use websites, social media and online communities to discover how loyal and engaged customers, coworkers, employees, associates, and partners directly impact your bottom line.

The Social Web

One important aspect of social media is to understand every day millions of people are talking online about the products and services they like and the ones they do not, and you as a business owner should get engaged in some of these conversations.
Charlene Li, co-author of Groundswell

Companies no longer control their brand. It doesn't matter what companies are saying about their brand. Your brand is being defined by what your customers are saying on their websites, blogs, Facebook pages, Twitter streams, YouTube videos and Yelp reviews.
Frostyland

The social web is currently used to describe how people socialize and interact with each other throughout the World Wide Web.

Social media is primarily internet and mobile-based tools for sharing and discussing information.

The new enterprise and enterprise 2.0 refer to using social software and tools for business.

Online community or web community is a group of people that primarily interact via communication media such as phone, email, internet social network services or instant messages rather than face to face, for social, professional, educational or other purposes.

Using social media and online communities for business is about developing business experiences that benefit your customers, coworkers, potential customers, and partners.

Social Media Terminology and
Forms of Social Media

Online Profiles and Online Connections.
People, Online Groups, and New Media.
E-mail w
Websites w
E-Commerce w
Web Conferencing w
Internet Calling (Internet telephony) a
Shared Workspaces (Collaborative workspace) w
Online Video (Video clip) w
Instant Messaging (IM) w
Chat a
Online Communities (Virtual community) w
Newsgroups a
Internet Forums w
Podcasts w
RSS (Really Simple Syndication) w
Mobile Phones w
Social Networks and Social Networking w
Wikis w
Blogs w
Micro-blogging w
Web Widgets w
Mashups (digital) w
Social Bookmarking w
Comments, Replies, Ratings, and Feedback.

Social Media Consultants For Your Business

This is how a good social media consultant group might help you:

Getting started with a social media strategy for your business.

Ongoing social media consulting for your projects.

Understanding social media for your business.

Developing your social media presence.

Building web communities for your business.

Learning to network, contribute and participate in social media for your business.

Orchestrating online collaboration with your customers, coworkers, potential customers, and partners using social media.

Take a Class In Social Media

The Social Media Leadership Class focuses on how to plan, implement and engage with social media in all business areas including marketing, sales, product development, service, customer support, logistics, administration and engineering.

Social Media Classes
Social Media Academy

Are you ready for social media?

The best social media strategies for each type of organization or individual are still being developed. There are though guidelines that you can use to make sure you get the most out of all this social media stuff ...have a purpose.

The Business Of Blogging And New Media
Chris Garrett
UK

Do you have a social media business strategy?

You can create a social media business strategy. Start by listening to your audience.

Successful And Outstanding Bloggers
Liz Strauss
Chicago, IL

Social media tools are a great way to get the word out about your passions, your interests, the company’s latest products but knowing what people are saying about you, your competitors, and your industry as a whole are just as important ...five tools for listening.

Community And Social Media
Chris Brogan
Boston, MA

A Social Media Specialist Might Help You

Select social networks to reach your customers.

Build brand awareness and stronger relationships.

Get events and products noticed through social networks.

Integrate social media into existing communications.

Develop a social media strategy.

SlideShare

Social Media Seminar
Presentation to Professional Convention Management Association PCMA Gulf States Chapter Social Media Speaker Tom Swift

Omni Hotel
Fort Worth, TX

Technology Is Now A Lifestyle - The Surface Of Social Media

Social Media Notes (2009 Archive)

A Better Online Presence

Your prospective, current, and former employees, customers, and vendors are all hanging out on social media sites such as LinkedIn, Facebook, Twitter, YouTube, and Flickr. You need to monitor social media to learn what all of these stakeholders are sharing and saying about your company, your employees, and your workplace.

Credit Susan M. Heathfield, About.com
How to Develop a Social Media Policy

More and more business people are now starting to discover social media is providing lead generation, immediate customer contact, and customer interaction.

Are you leveraging online collaboration and social media?

Using social media for your business, building online communities, and modernizing your web publishing might help you:

Communicate with customers and potential customers in new ways

Immediately eliminate costs

Gain loyal and engaged customers and partners

Positively and directly impact the bottom line of your business.

Having a process in place to leverage online collaboration and social media might help you with the top two challenges faced by business owners today:

#1 Excellence in execution, and

#2 Consistent execution of business strategy.

Source: Survey of more than 200 CEOs

Recommendations For Building Your Offline, Online, Anywhere Business

Get the right tools to communicate, collaborate and share knowledge

Have a purpose your customers love

Setup an enterprise and publisher class social media platform for your business

Engage in social business and other collaborative ways to get work done

Build social networks for your company and for the people with your business

Listen, network, contribute and participate in the social web.

Gary Vaynerchuk is the creator of Wine Library TV and co-creator of Obsessed TV, along with Samantha Ettus. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools.

Can your business benefit from social media?

Learning from Gary Vaynerchuk

Be Genuine
Be true to yourself.

Hustle
Put in more work than the other guy.

Pursue Your Passion
If you are not working on what you love, you won’t make it.

Delegate
Learn how to partner and connect with others to get it done.

Watch The Tools
Always pay attention to the nerds, when the nerds talk, listen - the tech scene is the future.

Be The Expert
Learn everything you can about your industry, know more than the other guy.

Gary Vaynerchuk
A reaction to Howard Stern’s thought on social networks, social media and blogs.

Credit Jason Keath
The Evolution Of Media

What is online community building and leveraging social media worth to your business?

Social media isn't a gimmick. It isn't a fad. It's not going away.

When it comes to making it as easy as possible for people to share their knowledge and skills with others, organizations have a lot to learn from social media and the social web.

Buying and career decisions are increasingly being made without reference to corporate websites and traditional activities of advertising, marketing, PR, HR and sales.

Learning About Sponsored Conversations

Sponsored conversations are different from paid conversations.

The key differences with sponsored conversations:

Disclosure

Authenticity

Transparency

No Censorship

Social Media Concepts
Networking. Contributions. Participation.

"It's not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship." Charlene Li, co-author of Groundswell

You can evolve your offline and online business using the social web by making sure you and others with your company can quickly and easily network, contribute and participate openly with your customers, coworkers, potential customers, and partners in real time.

Social Media, Web Publishing Tools And Your Customer Experience

Using Social Media For Your Business

The social media aspects of a good web presence done correctly, are time intensive and require daily vigilance by you and others with your business. Using social media trades media cost (advertising, marketing, selling, etc.) for labor cost (getting people with your business to network, contribute and participate in social media).

With the right people, decision making, offline and online collaboration, and using social media tools and services you can create a modern social web presence for your customers and your business.

Web Publications, Social Media And Collaboration

Web publications, social media and collaboration get your message in front of the right people and provide a clear path for people to discover and interact with you, your information, your company, your products, your services and the people with your business.

Customer Behavior Has Changed

Educated decisions are made based on information from the “social web”. Social networks, blogs, groups, forums, online communities became the primary source of information for product or brand decisions. Many businesses lost touch with their customers, their partners and the market.

How can social media benefit your business?

Social Media Benefits

Using social media can help you get involved and learn more about issues and actions, people, events, places, experiences, products, services, customers, coworkers, potential customers, and partners.

So called social media is changing the way people communicate, find jobs, gain education, shop, buy, earn incomes and much more.

Tom Swift, Denovaco
Community And Social Media
Dallas, Texas

Online Communities And Social Media Collaboration

Denovaco is working with WordFrame and is developing online communities for businesses. WordFrame Platform Partners are leveraging the WordFrame social media platform to build better online communities and social media collaboration. WordFrame is a business communication and social networking tools that include blogs, wikis, people profiles, professional connections, the use of RSS feeds, group messaging and document management.

WordFrame Colorado Springs, Colorado

Social Media Academy

Members of the Social Media Academy learn about all aspects of social media from creating and executing a strategy, social media mapping, tools selection, content preparation, the socioeconomic aspects as well as the social aspects of the media and how to help business leaders align their organization to fulfill overall business objectives.

"Using social media can give business leaders the listening tools, understanding and direction they need to change and modernize their business processes."

Tom Swift, Social Media Academy Member
Social Media Leadership Class

Website Consulting

Social networks and related tools are transforming the way individuals in companies communicate with customers and potential customers in profoundly interesting ways.

25 Signs You’ve Got A Strong Social Media Consultant Or Agency

Modern Business

It's about structuring, and in some cases restructuring, how you and your business views and interacts with customers. Today, most of us as consumers are becoming savvy, aware, and fully able to make informed decisions, thanks to all the information freely available on the internet. As modern consumers we are increasingly making purchase decisions based on information from unbiased peers and influencers. Using social media and all the related activities are how these interactions occur.

Credit: The Smart Way to Tap Social Media
Nicholas Kinports, Maddock Douglas

Customer Behavior Has Changed
Using The Social Web For Your Business
New And Smarter Ways For Business

Less About Old Ways Of
Marketing
Advertising
Selling

More About New Ways Of
Listening
Learning
Working Together
Creating Good Customer Experiences
Being Helpful
Sharing Discoveries
Building Relationships
Buying What’s Recommended By Others

The Bottom Line
Get everyone involved in social media: customers, partners, marketing, communications, legal, HR, sales, business operations, customer service, etc.

Social media is about connecting with people and using social media tools to have a conversation.

Leverage Social Media
Partner up.
Make social networking work for you.
Ask for advice and share your own.
Find resources for your business.
Find people for your business.

Welcome to Denovaco, a web publishing, business consulting and social media services company. The consultants with Denovaco specialize in working with businesses, organizations, and individuals on the use of internet and social media tools and services. The purpose of each project we support is to use web publishing and social media to create better customer experiences, build competitive advantage, and open up new business opportunities.

You can choose to work with us and your group’s social media and web publishing projects will be headed by a highly trained and experienced group with Denovaco, a Dallas based consultancy that specializes in the use of social media for business.

Denovaco helps people in businesses of all sizes understand and engage in online collaboration, social media, web publishing, and online community building.

About

Denovaco is a web media group that provides services for building websites, web publishing platform services and Internet market research. Mostly anything to do with website planning and website services for content, collaboration and web publishing.

Tom Swift, Business Director

Tom Swift advises businesses, organizations and individuals on how to improve their web presence and use social media to better connect with their customers, employees and associates.

Connect with Tom

Twitter

Tom's Six Word Resume:

Learning new ways and sharing experiences.

Alignments

Collaboration platform for putting your business on the web

Education and research for applied social media

Integrated and distributed web publishing

Denovaco Associations & Group Highlights

Online Community Building Group
WordFrame

Social Media Training Group
Social Media Academy

Integrated and Distributed Web Publishing Group
Project Mechanics

Customer Experience Consulting and Training
The Whetstone Edge

Social Media Research and Human Resources
Ventus Consulting

Social Media Business Communities Spotlight

Community building and community activities in a new and smarter way for your business.

Social Media Business Strategy
Chris Brogan

Online Community And Social Networking
Shara Karasic

Generating Leads Using New Media
Cynthia Trevino

Community Networking And Networked Communications
Steve Woodruff

Social Media Agency Spotlight

Advertising, media relations, journalism, interactive, and public relations transformed into a new and smarter way for your business.

New York (AdAge.com) -- Union Square Ventures partner Fred Wilson has seen the future, and it's in "earned," not paid, media, which has big implications for marketers, advertising agencies and, of course, the media itself.

Venture Capitalist Fred Wilson Tells Marketers They Should Not Buy Media But 'Earn' It

How is social media affecting the relationship between journalism and PR?
Social Media Changes PR And Journalism Media Relations

Good social media experts are not always easy to find.
Social Media Consultants That Deliver Value

Social Media Jobs

Using social media for business to network, contribute, and participate online is providing freelance, part-time and full-time employment opportunities for individuals who are searching for jobs in this interesting field.

Social Media Job Titles
Social Media Job Descriptions

Social Media Consultant
Helping businesses to understand, leverage and embrace social media.

Social Media Coach
Helping individuals from worker level to executives understand the new social changes.

Social Media Teacher
Provide training and education to help others leverage the new media.

Director Social Media
A leadership position in a company overseeing the execution of social media plans.

Social Media Manager
A management position, managing the execution of social media plans, public and branded communities and orchestrating the relationships.

Social Media Community Manager
Managing the online community of a company and keeping the dialog between and amongst members and the business.

Social Media Analyst
Reviewing and analyzing community and eco system dynamics, creating early warning systems and manage ongoing reporting.

Social Media Assistant
Helping the social media teams to work on all aspects of the social engagement with the market.

Social Media Systems Support
Helping your company to manage and update the various public spaces and places, integrating them with the own branded community and managing mash ups.

Social Media Community Content Manager
Providing and coordinating social media content assignment and distribution. Ensuring that the available content is accessible to the community.

Social Media Budget Manager
Review analyze explore the best leverage of the diverse space to navigate your budget and resources in the financially most effective way.

Social Media Jobs And Social Media
Career Opportunities

Education To Best Benefit From The Social Web
Social Media Academy
Palo Alto, California

The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses.